It’s time to build our media power.
Hey everyone,
Technology companies have a compelling story — and people who are very good at telling it. It’s a story about innovation, progress, and building the future.
But the reality behind that narrative is a darker truth.
We’re living in a world shaped by actors who have become exceptionally good at accumulating power and influence — at everyone else’s expense. To dissuade people from rebellion, they’ve become adept at framing that power in ways that feel natural, inevitable, and even uplifting.
For years, researchers, advocates, and organizers have been pushing back. Challenging the dominant narrative and imagining alternatives that serve the public, not corporate interests. But if you look at the conversations that actually shape public opinion, policy, and power, our community is nowhere to be found.
We lament the simplistic, industry-driven stories. But critiquing in obscurity isn’t the path to progress. And we all know it!
Turning expertise into stories that cut through the well-orchestrated noise takes something more: strategy, repetition, relationships, and real communications muscle.
And there is a growing movement of individuals and organizations that see this issue and are tackling it head on.
It’s time to tilt the scale. We started The Maybe to fill that gap — to build media power for the people driving progressive technology politics.
For the past few years, we’ve been focused on platforming incredible people, giving their ideas and actions a place to shine. We want to take that theory of change to the next level, working with both individuals and organizations to build their media presence, cut through the noise, and tell stories that make the technocapitalist tales fall flat.
I’m super excited to introduce our two initiatives that serve both organizations and individuals. If you’re looking to build real and impactful media power for yourself or your org, we’ve got you.
For Orgs: Strategic Comms
Your team is producing important work — research, advocacy, and funding strategies — but you’re up against incredibly well-resourced incumbents.
We offer full-service PR and communications support to help you meet the moment: refining your story, building media relationships, and making sure your work shows up where it can actually influence the conversation.
Learn more here.
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For Individuals: The Studio
You have the ideas, the expertise, and the perspective. But turning that into a platform that consistently reaches the right audiences and opens the right doors is a different kind of work.
That’s why we built The Studio, a six-month program designed to help thinkers, organizers, and creators focused on tech politics turn their expertise into influence.
Applications are open for our pilot cohort — learn more here.
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Because the conversation doesn’t just need more good ideas. It needs the people behind those ideas to be impossible to ignore.
If you want help leveling up your work, we would love to hear from you. If you want to scheme because you’re doing similar media things, we have been organizing some community around that work and would love to hear more about what you're up to.
Alix